Frequency expands the audio market for Jays with UK and Russia exclusivity deals

1 min read MSPs
Frequency Telecom is pleased to announce new agreements to distribute the range of Jays audio products in the UK, Ireland and Russia.

Swedish earphone manufacturer Jays AB (publ) has selected European mobile accessories distributor Frequency Telecom, to develop traditional telecom and retail channels in the UK and Ireland exclusively for three years in the fast growing audio markets. The Russia agreement for one year will strengthen Frequency’s European reach in its distribution channels.

Frequency Telecom had previously been distributing the Jays products and secured listings with a number of retailers, including Dixons Travel, Vodafone Ireland and Amazon UK.

Frequency MD Gareth Limpenny comments, ‘We’re delighted to formalise our relationship with Jays and to build on the partnership we have established over the last eighteen months. Jays offers an impressive product range and we have received very positive response from our trade partners. Jays also complements our portfolio well, adding another high quality product range that provides excellent sales and commercial opportunities for our customers. We are confident that Jays will make a significant contribution to the growth and expansion of the audio market.’

Rune Torbjörnsen, CEO Jays AB (publ) is also very pleased with the agreements. ‘We are excited to move forward in our cooperation with Frequency Telecom as our exclusive distributor’, he says. ‘They have, over the last year that we have been working together, proved that they truly deserve the exclusive right to distribute our products in selected markets. We very much look forward to making our award winning, Swedish and innovative musical products a leading brand in their category.’