Gamma calls on business leaders to track relationship returns

Gamma is calling on business leaders to track ROR, or return on relationships.

The UCaaS provider has published new research that indicates a strong correlation between strong business relationships and commercial success.

Gamma’s research (pictured below) found almost three quarters (72 per cent) of business leaders believe good rapport is more important than price and capabilities when choosing a partner or supplier.  

Within businesses whose revenue had grown in the last twelve months, nearly three-quarters (73 per cent) of leaders in growing companies felt they had strong relationships with clients. That compares to 61 per cent in businesses experiencing declining revenues. 

The research also found a connection between success and culture, with successful businesses more likely to rate their workplace’s culture highly in comparison to those who had not performed well (67 per cent versus 55 per cent).

In response to these findings, Gamma has identified a metric which tracks this correlation between strong relationships and revenue growth. This return on relationships, or ROR, metric has been used to build a calculator to help businesses evaluate their performance. 

Andrew Belshaw, CEO, Gamma, commented, “Connectivity isn’t just about technology; it’s about people. Successful businesses thrive when their communications have genuine human connections, leading to meaningful customer experiences.

“Our research clearly shows that success is closely tied to investing in strategies that build trust and confidence among colleagues and customers. It’s an approach we have been living and breathing for years, in our own relationships with our customers and in the solutions we offer them.

“Return on relationships is something we take very seriously because we understand that good relationships make good business sense.”