humbstar Games, Viva Red and China Telecom Sign Landmark Mobile Games Distribution Deal

1 min read MSPs
State-backed exclusive distribution channel offers copyright protection and new sales opportunities through Thumbstar Games

Mobile games service provider and publisher, Thumbstar Games, today announced a landmark deal with Viva Red Limited and China Telecom, the government run mobile operator, that will provide developers and publishers access to a vast consumer base whilst maintaining copyright protection for valuable IPs.

Following today’s announcement, Thumbstar Games has begun distribution negotiations with mobile games developers and publishers for back catalogue and future releases on Java and Smartphone platforms.

China Telecom is one of the world’s largest mobile phone operators with over 130 million subscribers and a growth rate of 3 million users per month.

CEO Gareth Edmondson said, “Our direct partnership with Viva Red Limited and China Telecom delivers a secure route to a previously unmapped and unprotected market. The terms of this landmark deal will enable developers across the globe to leverage existing and future IPs to a content-hungry audience, with the peace of mind that this state-backed partnership can provide the necessary copyright protection to encourage further market growth.”

“Thumbstar has secured a new and unique opportunity for all mobile developers and publishers,” added COO Martin Kitney. “We are actively securing gaming content for Viva Red Limited, and the process of localization and distribution will be through the unique platform of 189gameshop. The service of 189gameshop is jointly supported and maintained by Viva Red Limited and China Telecom, and we look forward to more detailed discussions with all interested parties.”