This newly created position will see Wort (pictured) taking responsibility for the company’s go-to-market functions, including marketing, sales, and business development. He will report into Daren Baythorpe, CEO of ITS.
Wort joins ITS from Arrow Business Communications where he was chief commercial officer and navigated the business through revenue expansion, investment, and a series of acquisitions.
Daren Baythorpe, CEO, ITS said, “I am delighted to welcome Simon to the team. As a business we have invested heavily in increasing our delivery capabilities to rollout full fibre where our partners need access for their end-users.
“Simon’s experience and people-first approach will bring a lot to the table. I am excited to see how he will drive further value into our go-to-market strategy and roadmap, while aligning us for our next stage of growth.”
Simon Wort, chief revenue officer, ITS, added, “ITS’ commitment to people, partners, innovation, and market excellence align perfectly with my own values. It has built a powerful wholesale business connectivity proposition and I am excited to join at a pivotal time as it continues to scale at pace.
“I am looking forward to working with the team to build on our Faster Britain brand, market-leading partner portal, and customer experience.”
The company said that Wort’s appointment is the result of an organisational change to place further focus on revenue generating activity with heads of marketing, channel, and infrastructure, as well as recently appointed head of public sector, Andrew Bell, becoming his direct reports.