Launching its ‘seminar-in-a-box’ concept to 35 partners at its Northampton Data Centre, the business is arming resellers with the tools to help negotiate the mid-market business community and address this market’s challenges.
Director of Channel Sales Andy Wilson said: “The rationale behind our partner enablement, in particular ‘seminar-in-a-box’ is to give our channel partners access to three complete customer-facing seminars that they can in turn use, opening meaningful conversations with their customers and prospects about key business priorities.
“If the partner is confident to deliver themselves, we will train and support. Alternatively, we are happy to co-present to their client-base, and help them drive forward new business opportunities brought about by prompting the relevant conversations.
“We provide the content, the presenters, demonstrations and even the venue, all our partners have to do is set their own dates and bring their customers.”
The seminars created and packaged include: ‘Detect vs Protect: How much security is required for your business and how do you know it’s working?’; ‘Collaborative workplace of the future’; and, ‘Hybrid cloud: your cloud, your way’.