NTA Fears for Broadsoft Wholesalers and Resellers

Paul White, Managing Director at hosted provider NTA, believes the recently announced planned acquisition of Broadsoft by Cisco leaves many wholesalers and resellers with an unsure future.

White (pictured) explains “It’s going to a very interesting time ahead for many Broadsoft platform owners, with the end of life of other Cisco telephony products let’s hope this isn’t a short-term strategy before moving the current Broadsoft wholesalers to a new Cisco platform, which could be an extremely costly manoeuvre for all concerned.”

White continues, “The beauty about the NTA platform is that firstly that it has no license fees, also we are in control of the development inhouse and thousands of developers worldwide collaborate to bring new features and services to the platform itself."

White concludes, "Should you (Broadsoft Wholesalers and Resellers) have any concerns re your own estate of customers and the Cisco acquisition, you would like to explore the NTA solution with no per seat license fees and amazing margins, do not hesitate to contact us for an informal conversation."