Purple’s platform allows Cisilion to deliver real-time analytical insight and customer demographic data providing a truly personalised experience focused around mobile and/or wearable tech.
Purple’s solutions help customers see the business value of their existing wireless network, providing marketing tools to generate ROI. The joint solution shifts wireless discussions from traditional IT decision-makers to line of business and marketing needs, unlocking new revenue streams.
Cisilion see their partnership with Purple as an opportunity to differentiate their services and propositions within new sectors such as retail, hospitality and leisure. It will also strengthen their proposition in existing sectors such as Education and Healthcare.
Gavin Wheeldon, CEO at Purple, comments: “We’re excited to be able to partner with Cisilion and help them to fully integrate their services across the retail, leisure and hospitality space, as well as their existing healthcare spaces. Purple has seen huge growth across all sectors, particularly in hospitality, where people have time to spend online and retail, where bricks and mortar footfall tracking is essential, offering transparency around service and communication.”
Rob Quickenden, Chief Strategy Officer at Cisilion said: “Purple have made WiFi a game changer, and we are excited to partner with them to strengthen our Wireless offering. Through a branded login portal, businesses can drive offers, incentives and details to their customers in real-time via login screens, e-mails or SMS, helping to boost revenue and customer loyalty. Everyone wins: Cisilion, Purple and most importantly, the customer.”