SDG invests in virtual innovation centres to support network of resellers across EMEA

1 min read MSPs
Multi-million pound investment in pan-European ‘Business Solution Centres’ showcase latest technology innovation

SDG, the EMEA Specialist Technology Distributor, has invested in a multi-million pound expansion of its ‘Business Solution Centre’ network, a channel focused capability made available to its reseller community across EMEA.

The pan-European facility provides a fully virtualised, converged, multi-vendor environment. Technical pre-sales specialist resource enables reseller partners to build the right solution, both technically and commercially for their end user opportunities.

The Business Solution Centre (BSC) is designed specifically to demonstrate, educate and evaluate the latest infrastructure hardware and software solutions from leading technology vendors, including Citrix, HP, Huawei, IBM, Intel, Symantec, Veeam and VMware.

The BSC consultants are specialists within their field, with the highest level of accreditations and extensive experience of live deployments. SDG’s agnostic approach ensures the reseller can deliver the best fit solution for their end user environment.

"SDG's Business Solution Centre is unique in the market place; nowhere else can we bring a customer to work through the industry's leading technologies and be supported to deliver valuable solutions to our customers. We have found the facility helps us increase our overall deal size and dramatically shorten the sales cycle, this is true value distribution," said Chris Ginnelly, Managing Director at Civica Services.

“The Business Solution Centre is a strategic investment for the group” said Paul Eccleston EMEA Managing Director at SDG. “The network will evolve significantly through the coming year, it will help our partners grow their solution and services capabilities and the channel will also see some very unique initiatives driven out of the BSC that will make a positive impact on their business.”

The centres will continue to focus on a wide range of enterprise requirements, specifically in the areas of consumerisation, desktop transformation, infrastructure virtualisation, storage, security and unified communication solutions.