This is an expansion of Pine’s previous role heading up Sky Broadband, with new responsibility for Sky Mobile under a combined team for the first time.
Pine will be lead Sky’s connectivity strategy, continuing to drive innovation as part of the company’s integrated product portfolio.
She has extensive experience in senior leadership roles across Sky Broadband and Sky TV, most recently as managing director of the broadband team as well as commercial director roles for Sky TV, including Sky Glass.
Prior to that, Pine led on marketing, commercial and propositions for Sky Sports, Sky Cinema, Sky Store, as well as Sky’s entertainment channels.
Amber Pine, managing director, connectivity, Sky, said, “The connectivity market is at a critical juncture, with the roll out and take up of both full fibre and 5G. In tandem, people are consuming more bandwidth and data than ever before, which means delivering best-in-class technology and a seamless connectivity experience is crucial.
“This, combined with outstanding customer experience, is what we do best at Sky, and I’m excited to be bringing two fantastic teams together to enable this to happen at an even greater scale.”
Sophie Ahmad, chief consumer officer, Sky, added, “Under Amber and Paul’s leadership, Sky Broadband and Sky Mobile have thrived, with Sky Mobile becoming the fastest growing mobile provider in the UK, and Sky Broadband retaining its steadfast position in the market.
“The newly combined teams reflect Sky’s focus on connectivity, which is integral to delivering the UK’s connected future both in and out the home. Amber’s broad range of experience means she’s perfectly placed to lead the newly combined team.”
Sky’s new connectivity team will encompass Sky Mobile alongside Sky Broadband. Pine will take responsibility for all consumer touch points, including commercial and P+L management, propositions, marketing, and product delivery across broadband and mobile.