Swish Fibre snaps up People’s Fibre

Swish Fibre has acquired People’s Fibre, an Essex-based ISP that specialises in full fibre, for an undisclosed sum. Swish Fibre said this represents further acceleration of its growth plans to provide full fibre broadband services to underserved homes and businesses across Southeast England.

Brice Yharrassarry, CEO of Swish Fibre, said, “I am delighted to welcome the staff and customers of People’s Fibre to the Swish family. We have big plans to expand on the great work that the team have achieved in Essex, and very much look forward to closely supporting the business with immediate effect.”

Leo Chong, CEO of People’s Fibre, added, “We see Swish as a great fit with the People’s Fibre team and applaud the acquisition. My team and I look forward to growing the business together with Swish in the New Year.”

In November, reported that People’s Fibre had fallen into administration due to a “breakdown in the relationship” between the company’s director and investors. The company started building its FTTP network in 2020 and had passed a total of 5293 premises, but had not met targets for early revenue.