TD Synnex launches GAPP scheme to help partners drive B2B sales

TD Synnex has launched its Growth Accelerator Partner Programme to help resellers maximise their opportunities in the B2B market.

GAAP will provide resellers with support services and resources to sell the Google Pixel range of smartphones, complementary products from Google and value-added services.

This will enhance their knowledge and capability to take Pixel devices and add-on products to the market effectively.

Partners that accept the invitation to join the programme will be given log-in details for a specially-created GAPP portal, through which they will be able to streamline quotations, learn about Pixel products, and place and manage orders. They will also be eligible for special discounts and promotions on Pixel and related ecosystem products.

Ryan Thomas, business unit manager, mobile, UK, at TD Synnex said, “Google Pixel devices are ideal for business users and the potential for partners to take them into the B2B market is huge. The GAPP programme – along with the focused support and service that TD Synnex can provide – will give partners the tools, support and incentives they need to take the Pixel value proposition to their customers.”

Thomas added that, by making use of the broad range of complementary products that can be sold with the Pixel range, partners can add greater customer value.

He said, “We have an extensive portfolio of add-on products that can be used to really enhance the experience of Pixel users, and significantly boost partner sales and profitability. Pixel Buds headphones, for example, are perfect for mobile conferencing calls and with Zero-Touch Enrolment on Pixel phones, partners can make it really easy for customers to integrate Pixel devices securely into their IT infrastructure.”

As one of the largest European distributors of Pixel devices authorised to offer the full suite of Google products, from mobile phones to cloud services, TD Synnex is well positioned to help partners grow their Google solution sales.  

The Zero-Touch Enrolment tool is fully integrated into TD Synnex’s InTouch e-commerce platform, through which Google partners also have access to value-added services, such as its Trade-in and TaaS offerings, both of which make it easier for customers to invest in new technology. 

With TD Synnex’s Trade-in, partners can offer their customers a residual value on legacy devices, providing them a second life or secure recycling. TaaS enables partners to provide products and services combined into one regular subscription payment.