The programme is designed to increase profitability, engagement and growth across Trellix’s global partner ecosystem.
Trellix also announced new technology integrations to Trellix XDR (extended detection and response) through the Security Innovation Alliance, a programme simplifying the development of inter-operable security products for complex customer environments. Ten new technology partners have been added to the programme including Tenable, Lineaje and Arista Networks.
“Our unified partner programme, Xtend, continues to reinforce our priority as a channel-first business,” said Britt Norwood, SVP, global channels & commercial, Trellix. “We co-developed the Xtend programme with our partners to create the right business model for deploying Trellix XDR. Partners can count on Trellix to help drive profitability for our partners and reward partner value.”
Launching in early 2023, Trellix Xtend is designed to put the partner first, able to be tailored to each partner’s business model and target market.
Key elements of the programme include partner enablement through a training curriculum supporting partners from first-sale to first-install of the Trellix XDR platform, and demand creation using differentiated sales plays to accelerate customer engagement, increase deal registration and build sales pipeline.
Partners can build trusted advisor relationships with Trellix XDR customers through a ‘premium post-sale experience’ including 24/7 support and resources, the company said. Playbooks enable partners to build managed services and incident response offerings, leveraging Trellix intellectual property, and apply threat intelligence from Trellix Advanced Research Centre.
“Many of the partner programmes we evaluate are developed with good intention but have become bloated and ineffective over time as the market evolves,” said Ryan Morris, president, Blackwood. “Trellix’s partner programme is built to enable a premium partner experience with margins allowing us to deliver outcomes beyond customer expectation.
“The programme is centred around the idea that long-term customer success is best enabled through the channel and we are appreciative of their commitment to collaboration in ways that directly benefit our customers.”