The company said this automated communications feature is ideal for ensuring certain regulatory obligations are met, such as the requirement for communication providers to notify customers when their current contract is ending, and what the best renewal deals are.
The automated communications module enables resellers to create standardised templates for communications with a variety of styling options to ensure the messages are consistent with company branding.
In addition, communications can be personalised by merging customer information that is held in the Affinity platform’s database.
Samantha Dennahy, product owner, Union Street Technologies (pictured), said, “There are numerous communications that resellers are obliged to send to their customers and many more that, while not mandatory, are necessary to providing a first-class customer service.
“Managing all these communications can be a time consuming and repetitive task but the automated communications module enables our partners to be consistent and proactive.”
The module also provides tools for segmenting a reseller’s customer base so that customers receive only relevant communications. Communications can also be triggered by a change of circumstances in a customer account, such as if they are approaching a renewal date or have re-signed a contract.