Content Guru launches new workflow management tool

Content Guru, a cloud contact centre and CX technology provider, has today announced the launch of a new workflow management tool, Storm Conductor.

Authorised users can now make rapid service changes, such as implementing new routings, announcements and automation without administrator involvement, thus reducing delays and allowing changes to be rolled out instantly across the entire communications estate.

The new tool enables users to adapt live services in real-time and define their own entities, such as IVR menus, announcements, and number routes ensuring excellent CX through enhanced flexibility. Conductor seamlessly integrates with Storm Flow, Content Guru's no-code service designer, allowing non-technical users to manage their data-driven Flow services and execute number and omni-channel destination management within the Conductor interface.

In addition, integrated text-to-speech functionalities built into Conductor enable users to create bespoke prompts instantly, optimising changes made to tailored customer-facing services.

"Great CX is often hindered by delays in the change request process and the abilities delivered through Storm Conductor are critical to overcoming administrative challenges and powering change," said Richard Manthorpe, product director at Content Guru. "Responding flexibly to efficiently manage complex customer journeys gives supervisors more control over the experience they can offer customers, in turn reducing friction and increasing the availability of the organisation’s scarce IT personnel.

"Conductor streamlines efficiency for Storm users, making it safe for authorised contact centre staff to control elements of the service that are relevant to them, so they can deliver great CX, every time."

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