Girlguiding and Daisy will work closely together to share planet saving tips about recycling and how best to prevent waste. Daisy will also sponsor the Rainbows recycling badge, which provides girls aged 4-7 years with the opportunities to challenge themselves to reduce waste, become their very own recycling superhero and inspire others to save the planet.
Recent research from Girlguiding’s Girls’ Attitudes Survey in 2022 found that only 5 per cent of girls and young women agreed the government are doing enough to tackle the climate change crisis at present.
Helen Parsons, head of fundraising, Girlguiding, said, “We are delighted to be partnering with Daisy on our mission to inspire girls and young women to become the recycling superheroes that the planet needs.
“Our research shows young women and girls already feel empowered to tackle the climate crisis, and our Rainbows recycling badge provides a foundation for a lifetime of environmentally conscious behaviour. With the support of Daisy, we can help build knowledge and educate them about how they can get involved in the recycling of technology.”
Lyndsey Charlton, chief operating officer, Daisy Corporate Services, added, “Our partnership with Girlguiding aligns with our commitment to making a positive environmental and social impact.
“We know that women in STEM are always doing amazing things and this partnership is another way we can help inspire the learning of STEM skills in the real world.”