David Parker to lead Central, North and East Europe Channel Strategy

1 min read
Primarily responsible for recruitment and development of new channels with continued focus on UK and Ireland

Alcatel-Lucent Enterprise today announced that David Parker is to head-up the company's Central, North and East Europe channel strategy over and above his existing responsibility as UK and Head of the Enterprise business. Parker brings extensive experience to the role, having spent the last two years in Paris heading up Alcatel-Lucent Enterprise's channel and strategic partners across EMEA.

His aim will be to drive the company’s aggressive expansion by working through both single and two tier channel models to maximise its existing channels globally and augment its strategy with more business partners. He believes that Alcatel-Lucent Enterprise's unique position as a vendor using carrier-grade technology with an end-to-end enterprise networking and communication solutions portfolio makes its solution set highly desirable to a channel supplier.

Parker will look to develop Alcatel-Lucent Enterprise channel strategy to allow its partners to support the evolving business needs for a communication infrastructure to support anywhere, anytime, any device conversation, and for on and off premise or hybrid solutions. He will look to work with the classic two tier partners to offer cloud solutions to the SMB market, and through single tier partners to sell to medium and large enterprises, delivering Alcatel-Lucent’s seamlessly integrated conversation and application fluent network technology.

David Parker will continue to take particular responsibility for the UK and Ireland. The company is already well-established in parts of England, and Parker is looking to extend its geographic coverage with partners with the relevant expertise across the rest of the UK and Ireland and in key verticals of local government, retail, healthcare and education.

David Parker, VP Enterprise, UK & Ireland and Channel Strategy, Alcatel-Lucent Enterprise stated “We have a strong converged portfolio of communication applications which can be delivered across a very sophisticated network infrastructure, and this is exactly what the market needs right now. The major key for our success is to work with our existing channel and compliment our strategy with the recruitment of new partners that can deliver the complete solutions that users are looking for."

“We are not over-distributed in the UK, so we can give channel partners a very real and distinct advantage. Combine this with our ability to address the new business drivers such as BYOD and cloud delivery, and our technology can certainly give our partners a real benefit in a crowded marketplace.”