This announcement was made alongside the launch of Cloud Market, a new partner portal that delivers a unified platform experience across Giacom’s entire product portfolio.
Cloud Market brings the company’s four existing platforms into one place, with improvements including intuitive navigation and performance enhancements. The combined platform looks to help Giacom partners deliver a broad range of products and services to customers.
Terry O’Brien, CEO of Giacom (pictured), explained the launch of Cloud Market was a logical time to bring the company’s brands together under the Giacom name. He said, “Our £10bn addressable market in the UK is huge and our mission is for every penny of this to be spent with our partners. Cloud Market is our first step in realising this vision, bringing our partners easy access to a single source for quoting, provisioning, servicing, billing, training and enablement.
“With the launch of Cloud Market, it seemed an appropriate time to realise another important part of our vision, bringing our three organisations together under one brand. This has always been our ambition, but we wanted to do it at a meaningful point in the development of our organisation as one business.
“We considered launching a new brand, however realised that in Giacom and Cloud Market, we already had recognised and trusted cloud brands that many of our partners already knew and that could take our business forward into the increasingly cloud-first future of the IT and telecoms market.”
DWS acquired Giacom and Union Street in 2020, bringing together three well-known channel brands. The combined company is a channel-only single source supplier of comms, cloud, hardware, and billing services.