Elitetele Hires Ex Daisy Director Horton

1 min read Networks & Network Services has swooped on ex Daisy Director, Russell Horton, who joins the business as its first Chief Operations Officer (COO). The appointment signifies another important step in the expansion of Elite’s board to achieve ambitious growth plans.

Horton says: “I am very excited to be joining the Board as COO. My aim is to ensure Elite continues to deliver excellent service to its clients as we grow the business and expand the range of products and solutions on offer.

“Elite’s recent acquisitions bring complementary services for our client base, for example we have great expertise in depth in mobile now, so we are working on the best strategy to deliver these services alongside our historic portfolio to the benefit of our customers.”

Horton has held senior positions at Daisy Telecom, Vodafone, and several telecoms resellers, he was also the founder and MD of a mobile phone staff benefits business.

He continues: “Elite is ambitious and Matt [Newing, CEO] has a strong vision for the company, underpinned by strong values making it a great place to work. The company strongly believes in putting customer at the centre and focusing on excellent service, and invests in a skilled and motivated workforce to achieve this.

“In my experience service-focused companies that have these strong values are the most interesting and fun to work for, but also are the best at retaining happy customers and so deliver the best long term growth.”

Matt Newing, CEO of, adds: “We’re very excited to get Russell in and working closely with the board. We know he’ll fit in exceptionally well within the team and our culture. His wealth of experience in many different senior roles from CIO to MD means that whilst he’s very technical, he’s also very business minded. He’ll certainly bring a fresh new outlook to the Group. His role is crucial to the direction and development of our company and I’m pleased to have him on board.”

Horton finishes: “Elite’ss had great success over the past few years, and with the convergence of IT and telecoms, plus the drive for adoption of cloud technology, the business is in an excellent position to build on that success and embed further as the trusted comms advisor to clients.”

Russell will be splitting his time between Elite’s Chorley and London-based offices.