Hull-based Connexin offers ultrafast broadband, smart places and IoT solutions, as well as digital skills training. The company reached its 25,000th customer earlier this year.
The new name for the venue follows Connexin committing to a five-year principal partnership with the venue, formerly known as the Bonus Arena.
The new partnership was celebrated today as venue officials and key stakeholders met with Connexin co-founders, Furqan Alamgir (pictured above, left), Alex Yeung (pictured above, right) and their brand ambassador, Olympian Luke Campbell MBE (pictured above, centre), to officially mark the opening of Connexin Live.
The 3,500 capacity Hull venue (pictured below) is managed and operated by ASM Global. It has attracted large corporate conferences, exhibitions and trade tours as well as major touring concerts since opening its doors in 2018. The venue has hosted performances by Van Morrison, Bob Dylan, Stereophonics and Bryan Adams.
Furqan Alamgir, co-founder and CEO, Connexin, said, “Through our products, services and partnerships, we are proud to connect people to the things they love. While high profile sponsorships such as this one will help us grow our brand awareness, they also enable us to share our success with the community, without whom our growth would never have been possible.
“If you are one of our customers, we have lined up a series of exclusive treats for you, right here in Connexin Live. I’d like to take this opportunity to thank everyone at Connexin Live and ASM for their hard work making this partnership possible.”
Chris Bray, Europe president, ASM Global, added, “Both Connexin and the venue have a real shared resonance with Hull, and passion for the city, making this new naming rights partnership a fantastic fit.
“We have bold and exciting plans for Connexin Live so it’s our pleasure to have the Connexin team joining us on this journey, innovating and elevating the live entertainment experience for all.”
Connexin Live signage is being added to the arena this week. The first concert to take place in the newly-named venue will be Sean Paul on Tuesday 8th August, followed by Noel Gallagher on 30th August.
