The partnership will enable Rhythm to sell advertising into Mobix’s Adrenalin ecosystem, whilst also enabling Rhythm’s advertising campaign management system to offer a targeted ad-serving solution for its own inventory.
Initial projects, including Adrenalin customers Kontraband and Warner Music Entertainment’s Comedybox, will provide mobile subscribers worldwide with ad-funded mobile entertainment.
Mobix’s Adrenalin ecosystem supports ad-funded, ad-supported and premium content serving the distribution and monetization needs of media owners. Rhythm NewMedia’s proprietary algorithm enables targeted advertising, driving higher CPMs, while detailed reporting and analysis is provided to support the return on investment for advertisers.
Damian Mulcock, CEO at Mobix Interactive, stated: “Rhythm NewMedia has demonstrated that they can secure a high quantity of premium advertising inventory which, coupled with the capabilities within Adrenalin, will ensure media owners can get access to both premium and ad-funded business models. It demonstrates a further step in cementing advertising as a key part of Adrenalin’s growing ecosystem.”