Rubrik hires new UK channel director

Rubrik, a cybersecurity vendor, has appointed Lisa Roberts as director of channel and alliances for the UK and Ireland.

In her new role, Roberts will be responsible for delivering on Rubrik’s channel strategy, driving continued growth opportunities with existing partners, and developing new strategic partnerships.

Rubrik said the appointment is the latest development in its evolving channel strategy and is the second major channel hire so far this year. Ghazal Asif joined the company as vice president of global channel and alliances in February 2022. 

Roberts said, “When I was approached by Rubrik it was an offer I just couldn’t ignore. Its unique ability to help organisations secure data against growing cyber threats such as ransomware, makes it highly differentiated and relevant in the marketplace.

“[The company’s] unwavering commitment to the channel builds confidence and trust with partners. I am truly excited by the opportunities that lie ahead.”

Roberts joins from Cisco where she was regional sales leader for the company’s commercial business in the UK. She has over 15 years’ experience in the IT industry, with prior roles including stints at Softcat, Symantec and Meraki.