Saunders Hired to Ramp Up Sony Mobile Push

1 min read Networks & Network Services
Sony has appointed Warren Saunders as Director Sales UK & Ireland to further increase the support to the UK and Irish markets. Saunders, who has more than 18 years of experience in the UK and worldwide telecommunications markets, will report directly to Sony VP North Western Europe, Pierre Perron.

He joins after five years with Samsung, where he was Head of Sales for two of those years, after joining in June 2009 as Samsung Electronics global account manager. In his role at Samsung, Saunders was responsible for commercial and channel marketing relationships with UK network operators and specialist retailers.

Pierre Perron, Sony VP North Western Europe comments: “Sony has gone from strength to strength over the past twelve months and Warren’s experience complements our ambitions to accelerate even further. Having worked for some of our biggest competitors, we are certain that Warren will add great value to the team.”

Warren Saunders adds: “This is an incredibly exciting time to be joining Sony. It’s a brand that has so much affinity with consumers and the only manufacturer that can boast such a wealth of experience across so many content and entertainment sectors – whether that’s gaming with PlayStation or music and movies with Sony Music and Sony Pictures. I can’t wait to sink my teeth into this role and help push Sony to the fore of our partners and consumers mind when considering which smartphone brand to back.”