The international security company, originating from Portugal, is growing the market for its RightsWATCH brand of data classification solution in the UK market. It goal is to tap into the growing appetite for security solutions to help companies meet the rigorous demands for protection of sensitive and personally identifiable data protection enshrined in the EU Data Protection Regulations.
Watchful and Kite are seeking to recruit a selective group of value added resellers to spearhead its sales and marketing campaign to help businesses to develop a data-centric approach to security and data privacy. To do this they are launching a channel programme to equip partners with the necessary sales, marketing and technical information to help educate channel staff and their customers on Watchful Software. The programme includes access to a variety of tools and collateral including an online pricing estimator and proposal generator
According to Mark Hatton, Director of Kite Distribution, “Our reseller partners are increasingly looking to build a differentiated market position by offering a blend of value-based security products. We’re recruiting a small number of resellers and systems integrators who can package up the Watchful data classification software together with consultancy, deployment and ongoing support to help businesses develop a security strategy to understand where their sensitive data is located and then use Watchful to implement security policies to stop it from being stolen or leaked.”
Justine Cross, Channel Director at Watchful added, “Businesses in the post TalkTalk-breach-world are recognising the importance of taking a proactive approach to data protection. That awareness, combined with the threat of crippling legislative fines of up to 4% of global revenue by the EU General Data Protection Regulation, is prompting businesses to re-evaluate their data privacy policies and find efficient ways to keep data secure, without burdening users or IT staff with extra work. That’s precisely where Watchful’s data classification can help.”
Kevin Hendy, Head of Solution Sales at Prodec Networks, who have signed up as a Watchful reseller adds, “We’ve already seen a significant interest from our customers and prospects in finding ways to automate and streamline the process of handling confidential data, regardless of whether it’s in the network, in the cloud or on a mobile device. There is a huge untapped market for security professionals that can help enterprises to create strategies and policies to develop and enforce compliance with impending data regulations, without impeding the free flow of information for those with authorised access.”