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Within Reach makes another strategic acquisition

Within Reach, owner of Swyx, has strengthend its position in the Dutch business IT and telecom market with the acquisition of Crystal Networks, a business communications provider from Houten. Supported by pan-European investment company Waterland, Within Reach invests in innovative European telecommunications companies.

Crystal Networks will be joining forces with Eazit, a Dutch business communications provider that was already acquired by Within Reach in April 2018 and will continue under the Eazit brand. The customers of Crystal Networks will be served in the same way as before while maintaining contacts and locations. Edwin van Buren, the current director of Crystal Networks will become the new CEO. Together with a strong management team compiled from the two companies he will lead the day-to-day business. Van Buren: “Both the acquisition and the merger of Crystal Networks and Eazit is a logical step. The companies complement each other perfectly, both in terms of knowledge and expertise as well as in service. Crystal Networks, for example, has always invested a lot in service excellence and Eazit is at the forefront of digital strategy.”

For the European group to which Crystal Networks will belong, there are also clear advantages. “The focus of Crystal Networks on long-term customer relationships together with their additional and specialist knowledge in the field of telephony, IT and internet, contribute to strengthening propositions that will benefit both the indirect and direct business of Within Reach in the future,” said Stijn Nijhuis, CEO of Within Reach. Van Buren adds to this: “This will enable us to serve the SME market even better and to join forces in order to achieve the best possible result for all parties. We are convinced that this acquisition will help us to offer all our customers in the group an even better service.”

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David Dungay

Editor - Comms Business Magazine