In the last twelve months Direct Save has recorded its biggest growth figures to date. Customer numbers have increased by 17% during this time, with the telco attributing this growth to a shift in consumer attitude. It believes the reservations that people used to have about switching away from the big 4 telcos to low-cost providers are disappearing.
As a direct result of the hike in sales the low-budget telco has expanded into offices in the centre of Watford. The new offices, situated in Hannay House on Clarendon Road, will be able to house an extra 50 new staff, with recruitment starting immediately.
This move comes after Direct Save opened a new office in Birmingham last year, and two smaller offices in Slough and Croydon before that. The success has been built on offering the cheapest home phone and broadband packages in the UK, such as its £1.95 unlimited broadband deal.
“Our sales have been improving month on month for some time now, I really think the UK consumer is finally beginning to realise just how much they can save by shopping around for their home phone and broadband,” explains Stavros Tsolakis, CEO of Direct Save Telecom.
“The exciting growth figures are attributed to a genuine sway in the way the general public choose their telephone and broadband providers. It’s not only with broadband, you see it throughout the home. People are switching away from Sky and Virgin and using streaming services such as Netflix as well as Freeview for their viewing needs, increasingly lower-costing supermarkets such as Lidl and Aldi are becoming more popular, and new cheaper gas and electricity companies are doing well.
“Consumers are increasingly shopping around and looking for the deal which is easiest on their pocket and we have proven time and time again - whether it is contract or non-contract, fibre or ADSL - that our deals make us the best value provider in the UK today. Word is definitely spreading, whether it’s through social media, comparison websites or by recommendations. Our increased customer base shows if people can get a good service and save lots of money, sometimes hundreds of pounds, in the process, then they will switch. The reservations that used to be there are fast disappearing.”
Tsolakis adds: “This is a very exciting time for us as we have been planning this move for some time now. It’s a big step forward for us as a company, everything about the new offices is better. It is larger which means we can house more staff, and the central location in Watford means transport links are better opening up a wider catchment area for recruitment. Hopefully this will not only lead to more applicants, but also to a higher quality. If you’re a successful company based in Watford then Clarendon Road is the place to be, we envisage this move as just the start of a very exciting next few years for Direct Save Telecom.”