Adding value with Microsoft

How would you like guaranteed inclusion within this Market Report whilst generating leads and also promoting your organisation?

Comms Business has introduced special ‘Themed Months’, to compliment certain Market Report topics published in Comms Business print/digital editions.  In May, we will focus on ‘Adding Value with Microsoft’, expanding with extra content and advertising within weekly e-newsletters, as well as news stories on Comms Business Website over the whole month.  Depending on your commercial option, this extra content allows for extra exposure using these other digital activities to enable lead generation and/or traffic driving at a cost.

 

The Plan – May 2021
  • Publish Market Report in Comms Business on ‘Adding Value with Microsoft’ – free submissions (up to 750 words) are considered without advertising, but your inclusion is guaranteed if you commit to any of the commercial options.
  • Deliver a series of FOUR specialist weekly e-newsletters, to include additional insightful content and your branded logo (amongst others) throughout the whole month (each to 16,000 subscribers).
  • Digital advertising for traffic driving – Leaderboard & Sky Takeover.
  • Host a Podcast OR Vodcast to address key issues (broadcast to our LinkedIn & Twitter followers, YouTube & Comms Business Website viewers).
  • Target our database of resellers with your own branded E-cast, the perfect tool for generating NEW leads to grow your database of prospects (9,000 Resellers, MSPs, VARs and Systems Integrators).

 

Editorial Questions:

To be considered for inclusion within this market report please submit your answers to charlotte.hathway@markallengroup.com by 1st April 2021.

  • Within Microsoft’s existing portfolio, what are the biggest opportunities for partners?
  • What is your approach to adding value to Microsoft products?
  • Why are Microsoft products a good base layer for more tailored solutions?
  • 2020 was the year of Teams for many businesses. What does this new awareness and userbase mean for the channel?
  • What recent Microsoft propositions or innovations interest you? Why?
  • What is Microsoft as a company like to partner with? What are the benefits? What could be improved?

 

E-newsletter Series: every Thursday in May

Additional content for the weekly e-newsletters can be provided in the form of short opinion pieces (around 500-750 words), additional Q&As, or a mix of both (i.e. one of the below) every week:

  • 4 x opinion pieces
  • 12 Q&As
  • 3 x opinion pieces with 3 Q&As
  • 2 x opinion pieces with 6 Q&As
  • 1 x opinion piece with 9 Q&As

Deadline for supplying content for each weekly e-newsletter will be two weeks prior.  Alternatively, we can use your content from the market report written in Comms Business if you’d prefer to not provide additional content.

 

Commercial Options

Option 1 = £2,000+VAT

  • Minimum of 4 x Newsletter content inclusions + Branded Logo (16,000 recipients)


Option 2 = £3,000+VAT

  • Minimum of 4 x Newsletter content inclusions + Branded Logo (16,000 recipients)
  • Reseller E-cast (9,000 recipients)


Option 3 = £4,500+VAT

  • Minimum of 4 x Newsletter content inclusions + Branded Logo (16,000 recipients)
  • Reseller E-cast (9,000 recipients)
  • ONE 20-minute podcast
  • Half Page advertisement – Comms Business Magazine


Option 4 = £6,000+VAT

  • Minimum of 4 x Newsletter content inclusions + Branded Logo (16,000 recipients)
  • Reseller E-cast (9,000 recipients)
  • Leaderboard (1 week)
  • ONE 30-minute Vodcast + On-screen Branding
  • Full Page advertisement – Comms Business Magazine
For more information please contact

Mat Swift
Tel: 01322 466 019 or 07919 177099
Email: mat.swift@markallengroup.com

Moh Lalani
Tel: 01322 466 016 or 07766 081822
Email: moh.lalani@markallengroup.com

 

Deadlines

Editorial submissions: 1st April
Print advertising copy: 19th April

 

BENEFITS & ROI

E-newsletters (content and brand exposure) – Click stats provided for content link and branded logo.

Reseller E-cast (lead generation) – 10,000+ individuals registered as Resellers, MSPs, VARs and Systems Integrators. We share full contact details so you can follow up and grow your database.

Leaderboard (traffic driver) – Horizontal homepage advert. Clicks stats provided.

Podcast OR Vodcast (social media) – Audio or Video Discussion Group – uploaded to CB website (30,000 impressions & 13,000 unique visitors) / CB Twitter (9,000) / CB LinkedIn (4,400).

Podcasts also uploaded on to ApplePodcast & SoundCloud.

Comms Business (branded advert)capitalise with a branded advert to compliment your coverage, raise brand awareness and promote your solutions to 18,748 print/digital Channel readers.

PR Opportunities:
For those companies wishing to get involved you can also send us product, feature, staff, trends pr.