"The resellers we speak to often find it difficult at the point of sale because customers have more information than ever before. If you are selling them a handset for £129.99 and they can see the same handset online at a cheaper price it then becomes a sticking point and partners invariably revert to cost cutting to get the deal over the line. The customer won't understand the difference between the models or the provisioning process, they just see a price."
"We have enabled partners to deliver their own branded handsets which won't be found anywhere else. It doesn't matter where the customers look, the only place they will find that handset, which the partner can call whatever they want, is on that particular partner's website. It's a great value add."
During the announcement some partners were keen to not only re-brand handsets with their own branding but also mentioned that some larger customers would actually like to brand the equipment in their own logos also.
Blaine said, "For a large end customer, take BP for example, they may prefer to have their own branding on handsets because they have a strong brand already and it doesn't matter to them where the handset comes from."
Sourced from Fanvil in China, NTA are offering resellers four different handsets from a basic model up to a dual colour screen model. Prices start at £39.
Paul White, MD of NTA said "We are going for next day delivery on branded handsets for our partners, we have been beta testing the handsets for months now and are ready to get them into the market. In a market where margins are continually being squeezed we believe this really arms partners with a USP to protect their profits."