WIN’s updated platform is accredited by all the UK mobile operators to provide the payment engine for WAP transactions. The Payforit process makes it easy for customers to see the costs they are incurring and seeks to replace the premium SMS services, where costs were often hidden.
The service clearly marks prices and gives consumers the same shopping experience on their mobile phone that they have on the internet with multiple payment methods, including a shopping basket and a single click option.
Clarity of payment is seen as fundamental to the growth of mobile entertainment, music and services.
Sally Weatherall, managing director for new media at WIN, commented: “Our new Payforit V2 compliant platform offers consumers an intuitive and easy to use method to pay for items on their mobile. Our infrastructure provides the transaction process, payment, monitoring and reporting services that operators need, coupled with the ease of use and transparency that consumers require.”
Payforit V2 incorporates two new features to enhance existing mobile payment services: the Shopping Basket and Single Click.
Shopping Basket allows multiple products to be selected with one single payment at the end of the shopping experience, whilst Single Click provides a fast checkout process for registered users.