The handsets, which offer Vodafone live! consumer services, include video clips and images of the Vodafone McLaren Mercedes racing car in the new 2007 livery as well as a sleek menu design, special ring tones and a racing game.
The Vodafone McLaren Mercedes GX29 – a 2G Vodafone live! handset is based on the GX29 clamshell design and the Vodafone McLaren Mercedes 770SH 3G handset features a 1.3 mega pixel camera. The 3G broadband slider Vodafone McLaren Mercedes – SGH-Z720M offers even faster access to multi media services such as mobile TV and full track music downloads, faster download of music and video files and high speed download of emails when the handset is used as a modem for laptops. The handset also features a 3 mega pixel camera with auto focus.
“These new exclusive special edition consumer handsets offer our customers a unique opportunity to get closer to the new Vodafone McLaren Mercedes team, accessing exclusive pictures and latest news throughout the Formula 1 racing season through Vodafone live!”, said Frank H. Rövekamp, Global Chief Marketing Officer Vodafone. “Both Sharp and Samsung have helped us deliver innovative and unique handsets that will help our customers make the most of their time.”
“It’s great to see Vodafone and the team at McLaren Mercedes working closely together to ensure the delivery of these unique handsets, offering compelling content and creating greater affinity to the team,” said Ron Dennis, Managing Director, McLaren Mercedes.
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