3G raises adoption of applications and increases overall data services spending, according to Telephia.
A report from the market analysts shows that 3G users in the UK are much more active than non-3G users. Predictably enough, that applies especially for those mobile activities which are most suited to 3G, such as video clip downloads and streaming TV.
The Telephia UK 3G Report also shows that 3G subscribers spend more on services – an average of £43 per month on voice and data services, against £29 for non-3G subscribers.
Over half (56%) of 3G users accessed their mobile operator’s portal for content, while 45% of non-3G users logged onto their operator’s portal. More than one-third of 3G subscribers used their operator’s portal exclusively, another 49% accessed mobile data content via both the operator portal and off-portal sites.
Operators’ portals also attract more of the 3G money than off-portal sites. Users who are active on their operator’s portal spend £2 more per month on data services than 3G users.
Activity 3G Non-3G
Internet browsing 56% 39%
Video clip downloads 35% 11%
Video messaging 34% 11%
Video calling 35% na
Game downloads 34% 21%
Full-track music 32% 11%
Streaming TV 10% 1%
Online game-playing 8% 5%
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