A Virgin Double Pammy

In a double whammy, Virgin Mobile announced a new tariff – the best value prepay offering on the market – and a new ‘Virgin’ face for the company, Pamela Anderson.

Yesterday, Virgin announced their most competitive customer offering to date: 3p per minute calls Virgin to Virgin. This new promotional tariff is being provided automatically to all Virgin Mobile customers for the next six months, to both new and existing customers, and does not require any action on the part of the customer to obtain it.

Virgin Mobile claims that their 3p per minute voice tariff to other Virgin Mobiles offers customers lower price on-net calls than any other standard tariff offered by rival networks. The offer also means that Virgin Mobile customers will now have a trio of competitive tariffs: 3p a minute voice calls Virgin to Virgin, 3p texts Virgin to Virgin, and free voicemail. The 3p per minute voice calls offer will be available from now until March 31st 2007.

Virgin Signs Pammy
Mobile Business Magazine can also exclusively reveal Pamela Anderson is to be the new face of Virgin Mobile from Monday 9th October.

Virgin have signed everyone’s Baywatch favourite to promote the brand and their new Mobile TV service using the new Lobster ‘TellyPhone’ featuring on television adverts from this coming Monday.

Alan Gow, MD of Virgin Mobile, told Mobile Business Magazine ‘We are hugely excited to be able to offer genuine broadcast television on your phone to Virgin Mobile customers, and to be offering viewers BBC1, ITV1, Channel 4 and E4. We felt that a ground-breaking product of this nature could only be fronted by a worldwide celebrity of the stature of Pamela Anderson. I am sure her performance will cause a stir!’

Virgin Mobile is the first UK network to launch a broadcast mobile TV service which employs digital broadcast technology to allow customers to watch TV as it happens and listen to up to 50 DAB digital radio stations. The new mobile TV handsets are available now.

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