Bluetooth for City news

City AM, the free morning business newspaper in London, is offering a free mobile version of its daily podcast to commuters. The neat extra is the use of Bluetooth; giant TV screens at Liverpool Street and Waterloo stations are displaying a City AM ad that prompts viewers to turn on the Bluetooth function on their phones to download an MP3 of the podcast.

The service can cope with 150 simultaneous Bluetooth downloads.

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