Carphone were one of four companies being investigated by Ofcom, the others were Space Kitchens (fined £45,000), Bracken Bay Kitchens (£40,000), and Toucan (£32,500). The maximum financial penalty Ofcom can impose under is £50,000 per notification. In each of the four cases, Ofcom imposed a penalty taking into account the steps taken by that company to bring the misuse to an end and ensure compliance; the representations made by that company; and "the nature of the persistent misuse and the degree of unnecessary inconvenience, annoyance and anxiety that company’s conduct caused consumers to suffer as a result of abandoned calls made by automated calling systems."
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