easyMobile Aims to Break Out

easyMobile is attempting to break out of its existing web-only operation and into high-street retail,initially via a three-month exclusive with The Link. It aims to expand into other retailers after that time. 

Consumers will be able to buy an easyMobile phone with £10 worth of airtime from around £24.99; handsets available include the RAZR V3 Blue and Nokia’s 1600,3220 and 5140i.

All of the MVNO’s logistics and fulfilment both for online and third- party sales will now be handled by 20:20,which will also be configuring
and packaging handsets for easyMobile.

easyMobile has made it clear that it wants all non-core activities – such as logistics – to be handled by outsource partners such as 20:20.

Meanwhile TDC,Stelios Haji- Ioannou’s Danish partner,has said it is postponing plans to roll out the easyMobile service to a further nine European markets on hold.Uptake has been disappointing in the UK, Germany and the Netherlands,where it has just 33000 subscribers.

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