How to sell content (to Americans)

North American consumers see absolutely no limits in terms of the services that can be offered via their mobile phones – but almost 40% say that they would not be prepared to pay anything more than their current bill to receive these services…

The internet is to blame: “This is a generation of consumers raised in the internet era, where content is perceived as being free”.

So says a survey conducted for KPMG by market research company Taylor Nelson Sofres. KMPG concludes that attempting to exploit converged services purely to squeeze more cash out of consumers will not work on a traditional subscription model.

Instead operators should think of converged services as a churn reduction tool, “to deepen their customer relationships in ways that allow other parties to reach them”.

The report authors point to the Google model, “providing a [free] service offering so compelling that it attracts hundreds of thousands of eyeballs which – in turn – are attractive to third party advertisers”.

The following two tabs change content below.

admin

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dignissim magna vitae dui posuere eu feugiat augue eleifend. Fusce sed tincidunt quam. Donec varius aliquam metus ut semper. Donec augue purus, feugiat interdum malesuada vel, aliquet quis massa. Nulla facilisi. Nam vel ante quam, et tincidunt dui. Maecenas venenatis libero eu nulla tincidunt et accumsan velit sodales. Nam congue mauris et felis porttitor blandit. Nam eget tempor massa. Nullam suscipit gravida eros, ac suscipit magna feugiat sit amet.

Latest posts by admin (see all)