INTRODUCING GENERATION M

School-age teens and young adults are leading users in the mobile applications sector in Britain and Germany, says M:Metrics. In its February Benchmark Survey, the measurement firm found that what it calls ‘Generation M’, 13 to 24- year-olds, are the most predisposed to use mobile data services.

That isn’t too surprising, perhaps. But the researchers also note that subscribers aged 25 and up make up more than 70% of mobile content consumers.
“Although 13 to 24-year-olds make up less than 20% of the mobile audience in the UK and Germany, they show a high propensity to consume mobile content, with 62% of British, and 47% of German members of Generation M using one or more mobile applications,” said Paul Goode of M:Metrics. “But the appeal of mobile content extends beyond youth, as the majority of mobile content consumers are over 25. The challenge the mobile content industry faces is to similarly engage a higher percentage of older consumers.”
Subscribers in the 18 to 24 age group are the most likely to download a mobile game. 13 to 17-year-olds are twice more likely than the average subscriber to download a short video clip, and three times more likely to stream music over the air.
Females accounted for 56% of subscribers in the UK who purchased personalisation content such as ringtones and wallpapers, and again it was the 13 to 17-year old group that led the way – it accounted for 85% of the UK market.
The following two tabs change content below.

admin

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dignissim magna vitae dui posuere eu feugiat augue eleifend. Fusce sed tincidunt quam. Donec varius aliquam metus ut semper. Donec augue purus, feugiat interdum malesuada vel, aliquet quis massa. Nulla facilisi. Nam vel ante quam, et tincidunt dui. Maecenas venenatis libero eu nulla tincidunt et accumsan velit sodales. Nam congue mauris et felis porttitor blandit. Nam eget tempor massa. Nullam suscipit gravida eros, ac suscipit magna feugiat sit amet.

Latest posts by admin (see all)