JCB, the world’s third largest construction equipment manufacturer has partnered with mobile phone manufacturer Sonim, distributor Data Select and retailer Phones 4u to launch a rugged mobile phone, the JCB TOUGHPHONE, available from late November.
Like JCB’s machines the JCB TOUGHPHONE has been built to survive the most punishing of environments. Starting with the hardened rubber casing in JCB yellow, the handset has been awarded an IP53 rating which makes the JCB TOUGHPHONE:

•    Shock resistant
•    Dust resistant
•    Water resistant
•    Drop resistant
•    Operational from -20c to +60c

So confident are JCB and SONIM in the TOUGHPHONE that it comes with an industry leading 3 year, no quibble warranty.

Commenting on the JCB TOUGHPHONE, George McPherson, Chief Executive of Data Select says, “The market has been demanding a no-nonsense mobile that non-office-based workers and tradesmen can depend on and the JCB TOUGHPHONE is the answer. The handset complements the brand values of JCB; it’s tough, easy to use and packed with modern technology.”

The JCB TOUGHPHONE is fully-featured to suit most user demands and includes Bluetooth™, Push to Talk, tri-band and built-in dual speakers (so the JCB TOUGHPHONE can be heard in noisy environments).

In addition, there are a number of exclusive JCB features. Commenting on these, JCB Consumer Products Director Matthew Conrad says, “The JCB TOUGHPHONE forms a key part of our strategy in providing accessories for the outdoor worker that they can rely on. It has been a 2-year search to find the right product and Sonim came up with the goods. As well as its rugged construction, the JCB TOUGHPHONE is instantly recognised as a JCB product by its colour – which also increases visibility. The start-up screen features JCB graphics and, for a bit of fun, there is an exclusive JCB ringtone, the sound of one of our diggers starting up!”   

Built for anyone who requires equipment they can depend on, the JCB TOUGHPHONE is ideal for construction workers, lorry drivers, farmers and foremen. Equally, the JCB TOUGHPHONE is perfect for anyone with an active lifestyle who requires a mobile phone that can take a few knocks.
Commenting on this, Bob Plaschke, CEO of Sonim Technologies says “JCB stands for everything that we have built into our phones; quality, functionality and an appreciation for the people that will use our products”

Phones 4u Marketing Director Jim Slater commented, "The JCB TOUGHPHONE is like no other handset currently in the market. We continually strive to meet our customers’ needs and research has shown that there is a consumer segment that requires a strong and sturdy mobile that they can count on as being resilient and durable.  The JCB TOUGHPHONE offers our customers just that."

Distributed by Data Select the JCB TOUGHPHONE will be available to the public in Phones 4u, Speedy Hire and Plumb Centres. It will also be available online at  

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