Membership, which by invitation only, entitles the dealer to “a range of new and exciting benefits”
– including priority stock allocation, access to exclusive generic handsets, dedicated training programmes and preferential treatment in promotions and incentives. Club dealers will also receive special accreditation from Orange and will be able to call themselves an Orange Preferred Stockist.
“There is – and will be – nothing available in Orange distribution that Mainline does not receive first, on a priority basis,” says Mainline MD Andrew Boden. “Our Club is a means of ensuring these benefits are passed on to dealers who are as committed to Orange as Orange is to them.”
Dealers don’t have to be solus Orange to be considered for membership, but they do have to buy their Orange stock from Mainline.
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