The new system promises “further operational efficiencies”, will make it “significantly easier” to interpret a customer’s relationship with O2, and can support more marketing initiatives including price promotions and service bundling.
Tom Hodgson, Sales and Marketing Director for Martin Dawes Systems, says the implementation is more than a straightforward upgrade, involving a complete replacement of older technology with state of the art tools. “Working in close consultation with O2, we’re introducing a wave of new functions and features in dise3G which will help O2 maintain a reputation for service quality excellence, as well as deliver the flexibility needed to support new service innovations.”
O2 is currently ranked number one for customer satisfaction in prepay, post-pay and retail in the JD Power survey on mobile operator service quality.
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