Quadplay bundles not necessarily good news

“Quadruple play and service bundling will not work for all service providers”, says a visiongain report: “Our research suggests that quadruple play is going to be limited to affluent countries and even then may only be marketable to select target groups. In developing markets, we believe that emphasis should be placed on offering two-play bundles and mobile services,” says visiongain’s analyst.

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