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In the longer term, bandwidth management will require more than just optimisation. Some operators are starting to move towards tiered usage models as with home broadband services. If so, they must decide how to migrate their users to new pricing structures. They must also ensure they are equipped to analyse what data is flowing through their networks, who is using it and why they are using it. Smart operators will be able to distinguish themselves from their competitors by offering premium services to premium customers. The expanding eco-system of the mobile internet will also bring new business opportunities for operators. New devices mean new mobile Internet services and additional sources of revenue, as seen through the introduction of the iPhone and mobile apps. The scale of the challenge facing the mobile industry is immense. It is paramount that operators consider how their networks will withstand the tidal wave, and further, how they can monetise it. Some have started, but more need to follow. |
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Taking a very inward view that fact that Pama has successfully grown its wholesale and retail businesses in the recent tough times is something that everyone at Pama should be very proud of. It’s been a fantastic team effort. The biggest disaster for the market has been Sterling’s drop against major currencies such as the Euro, and of course the Dollar, allied to customer confidence in the economy. All of this has meant pricing stability has been difficult and everyone’s creditworthiness questioned. Playing safe has been the name of the game, which is not normally conducive to good times in a fast moving world of technology and development. |
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What mobile applications are going to be the killer apps of 2010? |
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Mark Seemann, Outsourcery product strategy and development director: From a business perspective, unified communications (UC) and CRM applications will be the killer apps for mobile in 2010. For CRM, specifically mobile applications that link to online software as a service (SaaS) in the cloud will offer small and medium sized businesses unprecedented value and be extremely popular. For instance, Outsourcery’s new CRM Mobility application links users of BlackBerry, Windows, iPhone and Nokia smart phone users back to the Hosted Microsoft CRM Service and is included free of charge with the SaaS service. Furthermore, some of the mobility applications, such as CRM Mobility, are web based and therefore can be customised to suit specific customer requirements and devices. Because these applications are web based, maintenance of the application is easy as no specific software is required to be installed on user’s phones. UC in the cloud will be one of the big topics in IT for 2010 and 2011 and the mobility aspect of UC is an integral part of the UC solution. For instance, the ability to instant message chat to business mobile users, even when they are in a meeting, will bring instant productivity gains for businesses. Also, presence information for a mobile user is fed back to the main UC system in real time, giving businesses a holistic view of all employee productivity in real time. |
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