Q1 highlights at Sony Ericsson were a 115% year-on-year increase in pretax profits (€151m) with strong growth through the whole portfolio. The company shipped 13.3m phones in the quarter (a year ago it was 9.4m) and recorded total sales 55% up at nearly €2bn.
Sony Ericsson says its prior R&D investment meant that it could announce more new products during Q1 than in previous years, and they tended to be more valuable – average selling price was €149, up 4%.
Highlighting the success of the Walkman brand, Sony Ericsson president Miles Flint said the company has sold 5.5m Walkman phones since
Growth in the global handset market continued to outpace earlier expectations, and Sony Ericsson is now forecasting the global market for 2006 to be over 900m million units; previously it was predicting 780m.
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