The Berlin is aimed at customers Orange call ‘Playful’ who, like the city, are fun, lively, sociable and vibrant. Just like the Germans then, who as we all know are renowned for the extrovert sense of humour.
"Playfuls enjoy big social lives and have loads of friends." say Orange "Their mobile is centrepiece of their social lives, and they are aspirational in their lifestyle, so it’s important that their phone looks good (hence our stylish designs). "
The Orange Berlin is billed as offering real value for money for someone who wants a high specification device; combining a full feature set with great style – it’s a 3G slider in black with 2 megapixel camera, MP3 player and Bluetooth all for £69.99.
Next month look out for the Orange Dublin, a quietly understated sober handset.
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