Users take to barcodes

A report from World Forum Research with the commendably explicit title ‘How to Boost Mobile Content Access’ predicts that 70% of consumers in the US and Europe will regularly use 2D barcodes on their mobiles by 2009.

“Although it took four years for mobile hyperlinks to become truly mainstream in the Far East, we can examine how companies have been experimenting with mobile hyperlinks in advanced markets and shorten the learning curve” says Jan Kuczynski, lead author of the report.

“They increase traffic for content providers, they help marketers find out more about their audience, and, most importantly, provide a great consumer experience.”

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