2ergo, provider of mobile software solutions, has appointed Sarah Keedy as group marketing director. The appointment reflects 2ergo’s growing global footprint following a succession of strategic acquisitions and client wins including Transport for London and ground breaking work such as the iPhone applications for The Guardian, Rightmove and Arsenal F.C.
Keedy holds an MBA from Manchester Business School and a Masters in Practicing Management from INSEAD and McGill Universities and began her career with Marconi.
With a background in telecoms and IT, she has extensive experience of developing and implementing strategic commercial, marketing and change management programmes and has worked across Europe, North America and Asia.
Prior to her appointment at 2ergo, Keedy was group marketing director at Speedy Hire where she developed award winning investor and customer communications campaigns and transformed the organisation into a truly marketing led business. Before Speedy Hire, Keedy was head of marketing at DSGi Business, responsible for brand and marketing strategy including all B2B marketing for the PC World Business driving a year on year increase in sales contacts of more than 75%.