AdMob, the mobile advertising platform, is set to serve its 100 billionth mobile advertisement in the next couple of days. Since June 2008, monthly ad requests across the network have more than doubled to 8.3 billion, highlighting the continuing growth in mobile internet usage globally.
While other advertising formats have been hit hard by the recession, a report by eMarketer predicts worldwide mobile advertising spend will reach more than $19 billion (£11.2 billion) in 2012.
Said Thomas Schulz, VP and managing director at AdMob, EMEA: “100 billion ads served is an exciting milestone for AdMob as a company, but also testament to the fact that the mobile phone is now becoming a mainstream advertising medium.
“Due to the increasing popularity of smartphones and fixed rate mobile web pricing, its now commonplace for consumers to access the mobile web to read the news, check the weather, play games and access social networking sites. For marketers, it’s the perfect opportunity to grab consumers’ attention with interesting and relevant advertising. For mobile web publishers and developers, now is the ideal time to monetise mobile traffic and applications, and drive discoverability.”
Founded in 2006 by Omar Hamoui to enable advertisers to communicate via mobile with target audiences and publishers to monetise their mobile traffic, AdMob now has 117 employees and seven offices worldwide. The company serves ads for more the 7,000 mobile websites and 2,500 applications in more than 160 countries across the globe.
AdMob’s advertisers include Adidas, Comedy Central, Electronic Arts, Gap, JC Penney, Marriott, Microsoft, Toshiba and MTV Europe.