Apple Dominates Android in SMB

iPhones and iPads accounted for 68 percent of the 446,752 mobile devices newly activated on Intermedia’s network in 2014, according to the findings of Intermedia’s “2015 Small + Medium Business Mobile Trends Report.”

Android devices followed a distant second with 26 percent of activations. Among Android vendors, Samsung increased its share of activations on Intermedia networks from 16.7 percent in 2014, up from 14.9 percent in 2013.

Rather than tempting business users to abandon Apple, Samsung’s growth appears to have come at the expense of other Android device manufacturers—most notably Motorola, which dropped to 2.8 percent of 2014 activations from 5.6 percent in 2013.

“While the conventional wisdom is that Android has greater market share, Apple has accounted for approximately two-thirds of all mobile devices activated by Intermedia’s users for four years running,” said Michael Gold, president of Intermedia. “Many Intermedia customers use their smartphones and tablets as their primary business tools. Intermedia hopes this insight into SMB user preferences will help IT decision makers as they plan for future user productivity and system scalability.”

Additional 2014 trends and developments that are detailed in the report include:

•The launch of the iPhone 6/6 Plus was nearly 50 percent bigger on Intermedia’s network than the launch of the iPhone 5s/5c
•76 percent of the users who activated the new iPhone chose the iPhone 6 over the iPhone 6 Plus
•The share of iPads among all devices activated on Intermedia’s network shrank from 16.2 percent in 2013 to 13.7 percent in 2014

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David Dungay

Editor - Comms Business Magazine