Lee Essex, Product Manager for CTI Group, a leading provider of call recording and call management solutions says his company has seen a distinct change in the demand from the SME communications market during the last 18 months.
“Despite the general economic doom and gloom, we have witnessed a growing demand for call recording and call management from the SME market, and in particular the sub 50 user sector.
In conjunction with its channel partners, CTI Group has reviewed the way they position their products. The result of our continued collaboration with the channel ensures that our resellers have been able to meet the increased demand at the lower end of the market. By placing call recording and call management within the reach of all SME businesses
Our mature installation base and the fact that we have 25 years of development investment under our belt, means that we have been able to meet the demand that has come from the shifting market and crucially are able to deliver them at the price point that puts these key business tools within the reach of businesses at all levels.
The 25 – 50 user market has always been a fiercely competitive market for PBX manufacturers. CTI Group have been concentrating development resources across a number of key platforms to ensure that SME business owners now have access to the business tools that allow them to measure and monitor their communication systems. We are developing new support and sales generation tools that will allow our channel partners to position call recording and call management as affordable key business applications alongside new and existing PBX installations.”