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Avaya Addresses Partners on Post-Chapter 11 Emergence

Avaya is celebrating 25 years of collaboration and engagement between the company and its partner community. Speaking to more than 260 Avaya partner companies and distributors from 32 countries attending a recent conference, Fadi Moubarak, VP Channels at Avaya International, expressed his gratitude to partners for their many years of support, the results they had achieved together and outlined the new Avaya vision for the future.

“This 50th conference is a major milestone of commitment and collaboration,” said Moubarak. “Avaya is grateful to our partners for their continued dedication over the past 25 years. As we prepare to emerge from chapter 11 proceedings, this event also marks the start of a new journey for Avaya focused on growth and winning, in which our partners play an even bigger role in our go-to-market strategy. The foundation we are building with our partners will allow us to accelerate our openess, drive greater simplicity and enable innovation within our partner community.”

Steve Joyner, Sales Engineering Leader Europe, Avaya, said: “There are three pillars central to Avaya’s emergence from Chapter 11. We are re-energising our employees and also ensuring that customers remain core to everything we do. But the glue that holds the first two together is the partners, and the PCC is a great vehicle for us to educate our partners on how we are re-engineering our business. It’s the perfect opportunity to inform them of the open platforms we’re developing to deliver unique outcomes for customers, and for us we get the valuable feedback we need to make these open ecosystems the best they can be.”

Arnold Berends, Chairman, Partner Community Council, EMEA, and Sales Consultant at Dimension Data added, “The PCC has never been stronger, and it’s encouraging to see more new business partners and attendees attending each conference. Every partner has come here with their own strengths, and Avaya is working together with us all to bring out these strengths so that we can win more business and maximise relationships.”

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David Dungay

Editor - Comms Business Magazine