Avaya aligns products under the OneCloud brand

Avaya has updated its branding architecture to align its product portfolio under the Avaya OneCloud name.

The company says this evolved branding reflects its multi-cloud application ecosystem, and its acceleration in bringing new solutions to market delivering the future of customer and employee experiences.

“Avaya OneCloud represents an essential shift aligning to the innovation we’re delivering, now and into the future, at a global scale that is unmatched,” said Simon Harrison, SVP and chief marketing officer, Avaya. “Together with our customers and partners, we are creating the future of the Customer Experience Center and the Digital Workplace, based on innovative offerings and a personalised path to the cloud.

“Global organisations increasingly rely on us as they adapt to a work-from-anywhere world, and we are delivering our offerings in a more impactful way. Avaya OneCloud enables them to consume and deploy apps in the way they want to achieve their ambitions and build their brands through improved experiences.”

Avaya OneCloud encompasses the entire Avaya portfolio, offering rich capabilities across contact center, unified communications, collaboration and CPaaS. Solutions and products are now categorised into three focus areas: Avaya OneCloud CCaaS, Avaya OneCloud UCaaS and Avaya OneCloud CPaaS.

All products can be deployed in the cloud due to Avaya’s range of operational, consumption and commercial models. This includes subscription and managed services, as well as Avaya’s private and public cloud offers.

Anthony Bartolo, EVP and chief product officer, Avaya, added, “Avaya OneCloud reflects our ability to deliver the full spectrum of cloud deployment to ensure that every organisation can deploy cloud in the way that best meets their needs and complements existing investments while moving with speed and agility. Additionally, as a multi-cloud ecosystem, Avaya OneCloud knows no limits, and represents the benefits of the Avaya portfolio together with those of our partners and leading cloud platforms. Customers can get everything they need, without sacrificing what they already have.”

The company also offers devices including handsets, video conferencing units and headsets to meet the needs of every type of worker. These products are underpinned Avaya Professional Services and the company’s extensive partner ecosystem.

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes content that looks to inform and educate the Channel about the latest technology and business developments across the industry. Prior to her current role, she wrote for other MA Business titles New Electronics, Land Mobile and Critical Communications Today. Before moving into journalism, she spent five years working in public relations and has worked with various technology companies spanning telecommunications, cyber security and software development.

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